POINT OF PURCHASE
REXONA MEN DEODORANT
REXONA MEN DEODORANT
RESEARCH
Rexona is known for challenging its consumers through its highly popular 'Rexona No Sweat Challenge' now in its 5th year, with each year taking on a different theme in line with youth trends and interests.
PRODUCT NAME
- Rexona Men Ice Cool Deodorant Spray
PRODUCT CLASSIFICATION
i) Consumer hygiene product
ii) Non- Durable - If used the deodorant spray daily, probably the client need to purchase the
product once a month.
iii) Convenience goods – Men buy deodorant to get rid of foul armpit odorPRODUCT CHARACTERISTIC
i) PRICE – RM10.70
ii) Unit Of Sales – Rexona men ice cool Deodorant spray comes in a aluminium container with every 150ml.
ii) Unit Of Sales – Rexona men ice cool Deodorant spray comes in a aluminium container with every 150ml.
TARGET AUDIENCE :-
DEMOGRAPHICS
Age – 20-30 years old
Gender - Male
Education – Graduates
Occupation – Fresh graduates / Working
Income range – RM2500 - RM3500
Race & ethnicity – Malays, Indians, Chinese
Geographic location - Urban
Gender - Male
Education – Graduates
Occupation – Fresh graduates / Working
Income range – RM2500 - RM3500
Race & ethnicity – Malays, Indians, Chinese
Geographic location - Urban
PSYCHOGRAPHICS
Learning – Advertisement in magazines, newspapers and television commercials, surrounding and workplace.
Motivation and needs – High self-esteem and protect body from sweat and odour in extreme conditions.
Attitude: Confident and stylish.
Personality: Attractive and masculine.
Lifestyle: Social, outdoor and active sports.
GRAPHICS
2D
3D FINAL
PERSPECTIVE VIEW
360 VIEW OF POINT OF PURCHASE
* POOR QUALITY VIDEO *
